![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/8c39e197-99df-4bf2-a049-42b4213314d9_rw_1920.png?h=9cf01eece7418c0ff2f405c9115b03a4)
Naming | Branding | Web
Tap
Naming and Branding for a comprehensive finance application.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/80a2e314-48b7-4d8f-900c-dfdd61bad389_rw_1920.png?h=7cff5e1f2d88d3946f2a2ed0bc5691b3)
Tap refers to a simple, direct and effective action.
In English it means pressing, typing, but also slapping. Beyond those meanings the loudness of the word refers to a simple and conclusive action. Being a monosyllable, speed, from sound, is also part of its identity.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/bf56c177-9b81-4aaa-8175-a81bf096f7e8_rw_1920.png?h=40386c88671b9bddc850c9443287ff52)
Brand options
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/64aabdd9-7701-4e6c-b42c-f76403cf214b_rw_1920.png?h=79e38cb1ca13daddf126c80fb4612e65)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/b3a14ca2-18b7-4a13-804b-165e81a8cedb_rw_1920.png?h=d434dd5d738a19242d4cb8846b85f094)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/5ac368b3-eaf0-4aa9-86ad-05389911fdb0_rw_1920.png?h=7457658c56f2a508e87e532f25db8447)
Brand Applications
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/beaf0dcf-c91d-4052-afca-0ff0860cec0b_rw_1920.png?h=6db7135e6562b71fa3b538587f14bc4c)
Color Composition
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/0930dfbc-73f8-48db-844e-6c037bd29634_rw_1920.png?h=66c402404767ec7daa1045e16d1963b0)
Gradients
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/d3c4b7b5-fe53-42a9-b8ab-d69878eb745d_rw_1920.png?h=83c4f22a76db317aaad8e6f5459a79e4)
Percentages
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/c700d9e8-2f8d-4e04-baa0-3b63c083f470_rw_1920.png?h=74a1d3b700dba1021ad92433b3671a90)
Tones
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/ec3231ea-561e-4c01-b75b-1f9796dafddd_rw_1920.png?h=97ead6f8c5e2c41eb790c02adb262fdf)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/a9459e64-1085-48ff-8c90-c5cf58bade92_rw_1920.png?h=e500706d76ead03cf18919f556ea8f30)
App / UX UI
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3adb4615-f5bd-4bfc-bb17-474bd2f2bba0/c887b0f0-19d2-442a-8b83-33107f643bb0_rw_1920.png?h=d4a9cd6fdf64844f0d843d9c6f392542)