Branding
Formed
Formed is a digital platform designed to connect healthcare professionals with medical institutions through a unified and intuitive experience. Built to support a broad spectrum of specialties and roles within the health sector, Formed bridges the gap between supply and demand in clinical talent by facilitating seamless interaction between qualified professionals and the organizations that need them. The brand identity we developed reflects the platform’s role as a connector and enabler—professional yet human, efficient yet approachable—emphasizing clarity, trust, and adaptability across its ecosystem.
